Communication Options
Advertising
1) 특정 후원자에 의한 아이디어, 제품, 서비스의 비대인적 프레젠테이션 및 촉진의 유료 형태
2) TV광고, 라디오광고, 인쇄매체 광고, 직접반응 광고, 상호작용적인 광고, 옥외 광고 등이 있음
- 브랜드 에쿼티에 공헌하는 중요한 요소지만 구체적인 효과를 정량화하고
(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina
advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the su
advertisement, they focus on this subject ‘Travel guide’ for young people.
4. Communication concept
Communication concept of Korean is a story telling style. The advertisements with this concept have been broadly shown through TV, internet banner and printed advertisement. In the “Ask Japan about Japan(일본에게 일본을 묻다)” version of Korean Airline commercial, it is enough
Target Markets
▲ 담배 광고 집행자 2/3는 담배광고가 10대에 대한 것이라고 대답
▲ R.J 레이놀즈는 말보로의 고객을 뺏어오려 Joe Camel이란 캐릭터를 사용
▲ 가족이나 친구에 의한 담배 흡연 보다는 사은품이나 광고 노출에 의해
10대 흡연이 시작
▲ 미국의 흡연 문화로 인해 아시아나 기타 국