the future, major soju market will be mainly composed of low percentage of alcohol. Therefore, if Jinro wants retain its position, it must conquer low percentage of alcohol market.
2) Customer Analysis
Traditional Soju is originated from middle age of korea. When Korean government prohibited using rice for alcohol, The liquor we call soju had been made. For dacades, soju has been a good frie
of aesthetics that is considered as something positive essence related to beauty
Sociology : considered to be part of an individual’s cultural capital
Philosophy : the natural capacity to take pleasure in certain artistic and natural objects by means of one’s own sensory experience
Taste
Objective : develop a better understanding oftheconceptof aesthetic taste and its role in c
The size ofthe firm
Coke: Unit case volume : 23.7 billions bottles, Net operating revenues : $ 31,944 millions, Operating income : 8,446 millions, Net income : $ 5,807 millions
Pepsi: Total net revenue : 43,251 millions , Core net income: 5,887 millions, Core earnings per share: 3.68 millions
- The firm's culture and philosophies
Coke: Missions are to make good situation enough though body
of highly motivated
individuals(not necessarily programmers)
Main purpose: Production of public goods or
clubs
ex. databases and encyclopedias
Main Sources of Funding : Governments,
Universities, Foundations self-financed
Popular examples : open directory project,
wekipedia, amazon.com reviews
less expensive
current
creative
Crediblility; increases the
Concepts
perfectly competitive market
the causes of perfectly competitive market
monopoly
the causes of monopoly
5. Essential Content
theconceptof perfectly competitive market : perfect competition exists when a market has many buyers and sellers ofthe same good. Few markets are perfectly competitive because barriers keep companies from en