참이슬 has new domestic sales record.
-참이슬 Fresh
참이슬 Fresh is similar to 참이슬. However Fresh is lower alcohol degree than 참이슬. They use the method which refines natural bamboo charcoal, the BCA method of construction, and the Marrying method of construction. So they try to distinguish 참이슬 Fresh to 참이슬 or other sojus.
-일품진로
The concept of 일품진
참이슬, who is taking more than 50% of Soju market’s market share. So they concentrated their new product’s feature as
1. Having special reason to drink our product
2. Make structured distinction in consumer’s mind
3. Targeting to 20~30’s young & heavy user rather than conservative 40~50’s
4. Delivering new trend of Soju’s criteria as ‘health’ and ‘well-being’
Do
1. Introduction
For last few years, 참이슬 of JinRo had a 50% market share in domestic soju market. JinRo didn't have a equal share in whole nation but JinRo led a soju market in Seoul and capital area. Like this, JinRo is the market leader in soju market.
참이슬's the biggest rival is the 처음처럼. 처음처럼 broke 20˚ that maginot line of soju market and brotught low alcohol
Soju
In 1970, became No.1 brand turning around Samhak
In 1998, Chamisul was given birth.(same time as SunhanJinro)
In 2006, Chamisul fresh was released(low-degree boom)
Planning to M&A with Hite now
Jinro-hite is now operating total ERP system for more investment abroad
④ Degree of Woman drinker is going up-Woman in her 20's is rasing up
⑤ The degree of so-ju is decrea