Consumer just accepts information from Television or newspaper. So advertisement and promotion with mass-media was absolute. But situation is changed because of internet that consumer can search information. Consumer can say their opinion actively to company - thanks to internet. Moreover, SNS with internet gives power of public opinion to consumer. Also company using social network service can c
social scientific theories that were used to study this phenomenon and explains relevant study findings. Social change implications associated with this form of personalized shopping behavior ard also discussed.
Background
Teleshopping is a form of direct-response marketing. It entails a form of direct-to-consumer marketing communication from the marketers, and it draws a direct-to-marketer r
Social Commerce & Consumer Problem
1) Social Commerce
이전의 인터넷 공동구매에서는 불특정 다수의 사람이 모여야 할인된 가격의 상품을 구매할 수 있었지만, 소셜커머스에서는 소비자의 인맥과 입소문을 활용하여 구매 집단이 형성되어야 할인된 가격으로 상품을 구매할 수 있다. 소셜커머스는 판매자 중심
social issues.
경제 이론은 복잡한 사회적인 이슈를 연구하기 위해 사용될 수 있는 법칙이나 수단의 발전을 인정하는 추상적인 사고방식입니다.
6. The self-interest hypothesis is a very basic assumption of economic theory. Although Economists recognize that economic behavior is a complex process, it is assumed in economics that human beings pursue the
consumers receive satisfaction.
Although it is expensive, it never go out of style. This is the best advantage.
4. Consumption Class
1) The high class consumer sentiment about Louis Vuitton
The high classes think that they need a brand-name product to keep their reputation. As well, they said that they have a right to buy it cause they got a economical and social position by trying hard.