Sources of consumer knowledge can be classified along two major dimensions
Personal versus Impersonal
: Whether or not the knowledge source is
another human being
(2) Business-controlled versus
Non-business-controlled
: Whether or not the knowledge source
originates from the business community
Consumers have more faith in knowledge sourc
Types of Shopping Behaviors)
① 강박적 충동 쇼핑자 (Compulsive shoppers)
기분을 전환시키기 위해서 쇼핑을 하지만 쇼핑을 하고난 다음에는 더욱 기분이 악화만 된다. 그 감정을 벗어나기 위해 서 다시 쇼핑을 해야만 하는 쇼핑 자가 해당된다.
② 기념품 수집 쇼핑자 (Trophy shoppers)
장식품에 어울리는 액
type.
경제적인 접근은 명확하거나 혹은 표준(규범)적이지 않다. 그것은 미래를 예언 할 수는 없으나 만약 A가 그렇다면 B일것이다라는 타입으로 설명 할 수는 있다.
8. Because of their individualistic approach, economists tend to look to the market to solve social problems. In analyzing problems, economists spend a great deal of time clarifyin
type. There are 3 service types. First one is table service. It is the type that when consumers order to family restaurant employees, they serve the food and provide services. These family restaurants are expensive generally but it has luxurious atmosphere and high quality of service. In table service, there are American service, French service and Russian service. Second one self service. In thi
consumers and apply their responses directly to their marketing strategies. Brand relationship is related to a form of marketing where more specific form of contents is delivered to consumers through platforms like YouTube, smartphone services, and much more. Rather than promoting the brand, this type of marketing encourages consumers to voluntarily perceive the contents and find interest in them