Consumer consciousness increases with the appearance of “well-being” trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution programs, such as “소비자 고발”, “불만제로”, and the
consumers
Absence of external certification standards pertain to ‘Organic Cosmetics’
Establish industry standard by partnering with the Korea Food & Drug Administration, Green Cosmetic Certified(GCC)
Imported ingredients take 1~2 months to be brought into domestic market
Dr, Nature will form a partnership with domestic farmhouses to be supplied with fresh natural ingredients
milk without steamer.
Hypothesis
“The reason why people go to café will not taste and quality of coffee”
-People will go to café for cultural life or atmosphere of café.
-Consumers will be skeptical about initial and maintain cost.
“Dolce Gusto is inconvenient”
-Extract separately steam milk and coffee.
-They should measure the amount of water.
consumers who have the experience of buying an eco-product
young people.
strongly tend to show their identity through consuming
high degree of humanity.
the consumers who care of environment and want to leave an environmental legacy for their descendants.
early adopter,
the consumers who like or tend to buy new products in early time
People skeptical about the spec of the car
consumer rate is going up. Also Most of banks’ CDS premium is lower than before the crisis. So someone say it’s indication of us economic recovery. However, others are skeptical about their analysis. They say US government has serious fiscal problem and still credit card latepayment rate is going up.
So, Even if U.S economic still has a lot of problem, we think U.S economic will be better. B