분야
pptx2.Capsule coffee machine
3.Inside-out
4.Hypothesis
5.Analysis of marketing research
6.Conclusion
“You can easily enjoy the café coffee at home”
-You can make the taste of café coffee through high-pressure (15bar) extraction.
“Dolce Gusto is very convenient”
-Can make a cup of coffee in a minute.
-Temperature control is easy.
-Can make steam milk without steamer.
Hypothesis
“The reason why people go to café will not taste and quality of coffee”
-People will go to café for cultural life or atmosphere of café.
-Consumers will be skeptical about initial and maintain cost.
“Dolce Gusto is inconvenient”
-Extract separately steam milk and coffee.
-They should measure the amount of water.
