High uncertainty avoidance
At 85 South Korea is one of the most uncertainty avoiding countries in the world. Countries exhibiting high uncertainty avoidance maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. In these cultures there is an emotional need for rules (even if the rules never seem to work) time is money, people have an inner urge
emotions frankly. If they don't want to do anything, then they would say 'no'.
That might cause big problem between two cultures,
especially in business sector.
When Moto have asked to Crowell that George was first generation of American, he seemed to be indifferent. When Moto have advised to George that he would need a wife, George reacted unpleasantly.
When it comes to separate role
Defining Emotional Terms
AFFECT(감정)
-Immediate, psysiological response to stimulus
-Typically base on an underlying sense of arousal
EMOTION(정서)
-Judgments about important things,
judgments in which, appraising an external
object as salient for our own well-being.
has emerged as an unparalleled name that is virtually interchangeable with the word coffee. Starbucks is now a multinational company with over 12,000 stores worldwide and a goal to reach 40,000. Schultz says Starbucks is not in the coffee business but, rather, in the people business, and that its success is attributed to the successful creation of an emotional connection with the consumer.
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.