분야
docx(1) Company history
(2) The people adavantage
(3) The “everything matters” approach
(4) Human Resource Management
II. Starbucks’ s Organizational Behavior
1. Communication
2. Culture
3. Decision making
III. Conclusion
Ⅳ. Reference
Out team Ferrari chose Starbucks as our topic because Starbucks’s organizational behavior is very successful. Organizational theory and behavior are a vital part of any organization and can be a critical area that determines an organizations success in any industry. If and how these concepts are uniquely applied, organizations can define many different areas of their organizational structure. The Starbucks Corporation has become a well-known globally successful company. In analyzing the application of the organizational behaviors of communication, culture, and decision making, we can determine how these concepts have made this corporation successful.
1. Starbucks
(1) Company History
Starbucks opened its first location in Seattle’s Pike Place Market in 1971. Howard Schultz, owner and chairman, joined the company in the early 1980s and purchased it a few years later. It was during his travels to Italy that Schultz discovered the appeal of the espresso bar. He believed strongly that he could re-create the Italian coffee-bar culture in America. From its original, single store, Starbucks has emerged as an unparalleled name that is virtually interchangeable with the word coffee. Starbucks is now a multinational company with over 12,000 stores worldwide and a goal to reach 40,000. Schultz says Starbucks is not in the coffee business but, rather, in the people business, and that its success is attributed to the successful creation of an emotional connection with the consumer.
- Howard Schultz and Dori Jones Yang, Pour Your Heart Into It, (New York: Hyperion, 1997
- -Schultz, Howard, “The Big Idea”, 2006, CNBC
- Mitchell, Joseph A., “The Starbucks Experience”, McGraw-Hill, 2007
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- George, J., & Jones, G. (2005). Understanding and Managing Organizational Behavior (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
- Goldstien, E. B. (2006). Sensation and Perception (7th ed.). New York: Wadsworth.
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- Marques, J. F. (2008). Spiritual performance from an organizational perspective: the Starbucks way. In Corporate Governance (Vol. 8, pp. 248-257). : Emerald Group Publishing Limited. ProQuest Database.
- Robbins, S. P. (2005). Organizational Behavior (11th ed.). Upper Saddle River, NJ: Pearson Education.
- Shultz, H. (2008). Starbucks Makes Organizational Changes to Enhance Customer Experience. Retrieved October 22, 2008, from http://www.starbucks.com/aboutus/pressdesc.asp?id=831
- Starbucks Corporation. (2008). Corporate Social Responsibility. Retrieved October 15, 2008, from http://www.starbucks.com/aboutus/csr.asp
