1. Mobile Commerce
Mobile commerce(or m-commerce) refers to electronic commerce transations that are conducted in a wireless environment, especially via the internet.
The development of m-commerce is driven by the following factors
- widespread availability of mobile devices
- no need for a PC
- the ‘cell phone culture’
- declining prices
- bandwidth impr
1. Business Concept
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“Culture Map” includes all the cultural information with 3D visuals!
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Data Warehouse
Mobile Device
Sync with User’s Taste & Mood
“All in Real-Time”
Aggregation of allLocal & Cultural Contents
Boundary
Identity
Commitment
Stability
Sense-Making & Control Mechanism
Defines rules of the game, if conform: reward & upward mobility
Trend – decentralized makes culture more important, but establishing a strong culture harder
HR recruiting – selects employees that will maintain the image and guides employee performance into the same direction
Shared perceptions
mobile revolution, moving center of value creation from hardware to software, mobile convergence and change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. U
Total 51,364,578 people
52% of mobile phone users use smart phones
Total smart phone users 10,020,000
17% of smart phone unit share.
Strengths
High reputation in world wide
Leading business company in mobile industry
Special technologies, systems , and design
Strong company status in finance
Competence
Strong brand image
Opportunities
Strengthen alliances, partnerships