Overview
We will be looking at the history of Korean wave and the current status and the development of Korean wave over the course of the period. Also, we will be covering the economical, cultural and industrial effects that Korean wave has brought about. And then, our focus was on discovering the solutions and directions that Korean wave must follow in order to develop its existence into th
culture had started becoming popular in China. The term of Korean wave(Hallyu) was made by Chinese media in February, 2002 to express the fever of excitement about Korean culture in China. And then the popularity of Korean public culture extended into Taiwan, Thailand, Indonesia, Vietnam, Philippines etc throughout the Southeast Asia. Especially since 2000 the boom has gone from Korean dramas, so
fantastic, ugly incongruous, unpleasant, or bizarre
Environment
Neighborhood
Art works
Surrogate
March 11, 1982, LA
In 1988, first acting
American Beauty (1999)
more than 30 works
In the comic book,
Enid and Rebecca feel attracted and infatuated
Effect by Using Primary Colors
-Vivid
-Active
-Live
-Just come out of the comic
-Express Enid’s personality
cultural experience wasn’t considered an absolute requirement for success but it was a value added. Basic personal qualities of an individual can always overcome any lack of experience. It’s important to handle small frustrations. Take time to understand and accept that people don’t think or act the same way in France or in Japan, then the cultural differences can become seeds for innovatio
Effectiveness: “You can change your image only when you change your body, skin, and fashion altogether”.
IV. Studies on our customers, competitors, and collaborators
1. Customers: Analyses on the target customers
Segment Age Profession Characteristics
1 20-25 University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-