decrease of working-time and they are curious in the orient culture. Yet, Korea has low country brand(figure 3-a-2) and new type Influenza A virus was spread in 2009(figure 3-a-3) is another social threat.
b. Micro Environment
1) Market analysis
From 2003 to 2007, the number of tourists increased 136% (figure 3-b-1) and it is expected that 7.8 million tourist will visit Korea in 2010. Th
marketing straregies
1. cafeteria style
As our group briefly said in the positioning section, we target POPEYES as a new culture place like Starbucks. At the same time, this positioning of cafeteria style restaurant becomes marketing strategies of POPEYES. There are 2 explanations for why positioning can be the powerful marketing strategies to increase the market share.
Firstly, there's
market. Hite began life as Chosun Breweries producing Sapporo beer during the Japanese occupation and later Crown beer after the war. Most beer is drunk in Hofs (pronounced ‘Hopu’) and is usually ordered in large jugs with accompanying snacks. Visitors should be warned that in most places it is expected that customers order food to accompany their drinks although foreigners can usually get aw
market and brotught low alcohol degree trend. 처음처럼 went straight to second place in one year. As soon as 처음처럼 was launched, It caused tremendous popularity. JinRo launched the 참이슬Fresh because of 처음처럼‘s trace and implemented aggressive marketing.
Recently, Low lcohol degree trend is forming because of interest in health, change of drinking culture, rise of woman
place to foreigners, through 2 policies such as opening 24 hours and building multicultural atmosphere. Priority of our business, of course, is maximizing profit, but our group thought business for consumers’ comfort naturally maximizes profit. However, already, competition in coffee market is very intensive. For example, the number of coffee shops in Seoul is more than 740 brands and especiall