신규 진입자의 위험
경쟁력 있는 중국 내 유통채널 확보 난해
인프라 구축을 위한 막대한 소비자본 (해결책: Joint-venture)
WTO 가입: 시장 매력도 증가로 인한 신규 진입자 경쟁 심화 예상
공급자의 협상력
수직적 통합의 높은 비용
Domestic Industry에 높은 의존도
소수의 대 공급자
경
Domestic Car Industry
The main industry to lead domestic economy
Competitive market competition.
- The number of car registration around the whole country in 2005 : 15,396,715
- It raised up as much as 34,7000(ten thousand,2.4%) in 2004, accordingly, 482,623 cars(3.1%) were increased. These figures mean the population of car(3.17/persons),the number of carpossession(1.16/generation).
An
Abstract
Application of consumer behaviour in hospitality industry in particular has reshaped the customer decision process of service delivery. Especially the consumer decision model provides large opportunities to deliver individualized customer care and information to global target market.
Analyzing the research of consumer behaviour, the target can be used as a competitive market place a
Summary
Concept of ‘Economies of Scope’
Economies of scope are cost advantages that result when firms provide a variety of products rather than specializing in the production or delivery of a single product or service. Firms with economies of scope curtail the cost of production through utilizing common platform
There are four methods of economies of scope : M&A, related diversificat
STX Shipbuilding
Vision
Be the global top shipbuilding company
Mission
Contribute to innovate and create the ocean value
Strategy
1. Secure global competitiveness
2. Increase customer value
3. Manage building system
4. Build sustainable management
infrastructure
Core Value
1. Customer-centered philosophy
2. Speed
3. Technology
4. Win-win management
(중략)
Engineer-to-ord