Digitalization and Connectivity
Digitalization – analog vs. digital
Connectivity – intranet vs. extranet vs. internet
The Internet Explosion
Access and share huge amounts of information with just a few mouse clicks
To be competitive in today’s new marketplace, companies must adopt internet technology
New Types of intermediaries
Struck terror in the hearts of may estab
1. Canon and the Digital Camera Industry
(1)Brief History
Canon was founded in 1937, starting as a camera making company. Today, 83 years later from the foundation, Canon took the second place among Asia’s top 1000 brands following Sony of the first place. In Asia, Canon’s brand power already surpassed those of Nike, Google and Coca-Cola. Canon’s mission is Coexistence which means ‘
I. 분석의 접근
KTF는 수년간의 전사적인 노력에도 불구하고 업계에서 1위와 차이가 현저한 2위에 그쳐 왔다. 이런 상황에서 KTF는 디지털 컨버전스라는 새로운 패러다임을 지금까지의 상황을 반전시킬 수 있는 절호의 기회라고 판단하고 있다.
우리는 이러한 디지털 컨버전스라는 시대의 흐름을 새로
(3) Differentiation strategy
- Technique differentiation
- Product differentiation
- Production differentiation
We're trying to position our produnt through technique, product, production centered differentiation.
this product have functions which to send email or personal homepage, to edit photo using digital camera (doesn't need to use a computer). These are functions of the digital