분야
hwp(1)Brief History
(2)Backgrounds of digital camera booming
(3)Products Line-up
2. Survey
(1)Survey Results
(2)STP&4P strategy based on the survey
(3)SWOT Analysis
3. Interview
(1)Interview with the Expert
(2)Revised STP & 4P
4. Conclusion
- Technique differentiation
- Product differentiation
- Production differentiation
We're trying to position our produnt through technique, product, production centered differentiation.
this product have functions which to send email or personal homepage, to edit photo using digital camera (doesn't need to use a computer). These are functions of the digital camera that come out not yet.
product differentiation are strengthening service through a franchise.
when the consumer purchase our product, we issue a membership card, arrange one-shot franchises, give a service that make to promote selling like a free inspection, cleaning lens by self.
production differentiation : cell process
한학기동안 6명의 조원들이 많은 브레인스토밍을통해 열과성의를다해 만들었습니다.
인터넷으로 검색한자료가 아니라 조원들과의 토론을통해 직접 작성한 자료입니다.
그래서 여기서 판매되는다른 레포트랑 중복되는내용이 전혀없는레포트입니다.
많은도움될겁니다^-^
