changed its name to Home Plus.
Home Plus is a supermarket that sells daily necessities, groceries, and industrial products in low price like E-Mart, Wal-mart, Lotte Mart, or Costco. Home Plus is ranked in 2nd place as a supermarket followed by E-Mart in Korea. The exploding growth of Home Plus could be derived from the growth of the whole business, but compared to total withdrawals of Wal-Mart
experiencing a lot of brands indirectly through a number of advertisements.
Therefore, this report help you to consider the principle of the comparative advertisement that is a new type of advertisement technique carrying on the existing advertisement technique and to approach comparative advertisement effectively and easily through some case.
Ⅱ. Literature Review
1. Abstract
principles, or tools, that can be used to study complex social issues.
경제 이론은 복잡한 사회적인 이슈를 연구하기 위해 사용될 수 있는 법칙이나 수단의 발전을 인정하는 추상적인 사고방식입니다.
6. The self-interest hypothesis is a very basic assumption of economic theory. Although Economists recognize that economic behavior is a complex process,
It is difficult to really experience or "feel" the size of the United States, even when you know the actual number of miles from coast to coast.
당신이 해안에서 해안까지의 실제 거리를 안다고 할지라도 미국의 크기를 경험하거나 느끼는 것은 정말 어렵다.
To get the full impact you should realize, for example, that it takes forty-eight hours (two entire
Around the world, more and more women are working out-side the home.
전 세계적으로 점점 많은 여성들이 집 밖에서 일하고 있다.
In the united states, over 70 percent of women with children under 18 have another job besides that of mother and homemaker.
미국에서는 18세 이하의 자녀를 둔 여성들의 70%이상이 주부이면서 다른 직업을 갖고 있다.
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