2) Masstige
Masstige is a marketing term meaning downward brand extension. The word is formed from the words mass and prestige and has been described as prestige for the masses.
The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses." Masstige products are defined as "premium but attainable," and t
1. 들어가며.
1930년대 미국의 초등학교 교과서에는 『딕과 제인』 이라는 이야기가 실려 있다.
딕이 뛰는 것을 보아라. 딕이 노는 것을 보아라.
딕이 뛰면서 노는 것을 보아라.
한 독립된 개체로서의 개인의 행위를 묘사하고 있는 이 문장들은 서양의 개인주의적인 관점을 잘 드러내고 있다. 반
to tackle supply and distribution challenges in India
The low density of diagnostic facilities and cancer care centres had been major barriers to accessibility. And significant disparity in distribution of PET/CE centre : 50% of centres were located in the 6metro cities.
The capital intensive nature of this segment : setting up 100bed cancer care hospital could cost around $10m, low ROI
a product or service’s ecological impact to a minimum.
Therefore the concept has to cover every stage from the first to the last stage of life cycle of the product, that is, from sourcing, manufacturing, packing, transport to the end of the life, since each phase can influence the environment negatively.
For example, in designing a product, the designing team can change the raw materials
1. The South America History
(1) Indians : The pioneer of South America.
The land ownership and feudal exploitation, the economic development was slow
British and Americans broke into South America, they set the countries as their places of raw material resources, goods dumping and capital output.