environment with consumption very expensive coal energy, and they waste the time on street all over the world. Until now, the bicycle is not evaluated good without a little group of people. The transportation apportionment of bicycle was only 1.2%, in 2008. The government announced a policy that they would make the 207km bicycle line in Seoul in order to increase transportation apportionment of b
Ⅰ. Introduction
1. Study background and objectives
Recently, due to environmental pollution and climate change, attention to environment is more growing than ever. Especially, buildings form 40% of energy and resource consumption, 30-40% of carbon dioxide emission, 20-25% of waste discharge, 17% of water consumption, and 25% of wood consumption, so buildings are mainly responsible for
Natura’s products should be developed for
Functionality
+ reflect the company’s social
and environmental values and beliefs.
Natura stated that its reason for
Well being & being well
Well being : harmonious and pleasant relationship on has with oneself
Being well : empathetic, successful and gratifying relationship one has with nature and the whole environment
Environmental friendly
Sustainable development
Supplying high quality products
Opportunity
Making new industry
Progress of technology
Consumer satisfaction
Weakness
High prices
Low level of technology
Criticized as a display
Threatening
Opposing current mainstream people
Barrier to weak competitors
A niche market grows up major market
→
environment the company is in as well as the Key Success Factors, to then create a SWOT analysis. In a fourth part, We will talk about the strategy and the objectives of the company. We will finally analyze it on a sixth point, to see of this strategy is the most accurate and efficient for the company. Thus, We will have answered the three questions of strategic management.
Ⅰ. COCA-COLA'S CURR