expect.
However, the existing department stores and traditional markets and small retailers, such as local supermarkets are increasingly competitive with new retail industry. And this situation can not be overlooked.
Despite such confusion, Marketing channel of our country is becoming increasingly complex and diverse. Reorganization into a Consumer-oriented marketing channel is accelerating.
the tastes of our clients. Here are three of our most respected representatives of our company to talk about the general management of our company, production of key products, obstacles we surmounted, and marketing of our company. I am the head of management and finance and the other two representatives are the head of the manufacturing department and the head of marketing and sales department.
Ⅰ. Introduction
1. Introduction of the company
Amorepacific Corp. was established in 1945 with the name of Pacific Integrated Chemical Inc and renamed in 2006 as ‘Amorepacific’ to expand its business into the global market. The company has grown into the most dominant company in domestic cosmetics business with largest market share of 37%. It has a corporate vision of being an ‘Asia