설립: 1960년 H.McCormark에 의해 설립
사업 규모: 30개국 70개 지사에 2200명 직원
주요 사업:
11개 메이저 스포츠 종목 이벤트 관리 및 출판, 영상물 제작
스포츠 피트니스 아카데미/ 모델 매니지먼트/
예술 매니지먼트/ 스포츠 컨설팅/ 경기장 매니지먼트/
방송 프로그램 제작 등
IMG의 성공기반
events, current trends, current strategies and future of your selected two companies.
●Past event
① Delta Air Lines, Inc. is one of the largest and most successful air carriers in the United States. Originally founded as a crop dusting service in 1924, Delta was led for 40 years by an agricultural scientist and pilot named Collet Everman Woolman. Expansion through acq
Development
4. Basic Services : Police, Fire, and Education
- Programs for Improving Education
5. Attractions
1) Natural Beauty and Features
2) History and Famous Personages
3) Marketplaces
4) Culture attractions
5) Recreation and Entertainment
6) Sports Arena
7) Events and Occasions
8) Buildings, Monuments, and Sculptures
9) Other Attractions
10) People
6. Conclusion
Brief History & Main Event
The Coca-Cola Company
1997
New CEO
Doug Ivester
1999
Price hike on syrup(7.7%) and volume decrease
New CEO
Douglas Daft
2000
Major organizational changes
Acknowledge of noncarbonated-beverage market
.
.
Soft drink market
Pepsi
Aggressive and exciting marketing campaigns
Power of One Campaign
Coke
Veering away traditional ads and l
Gyeongju is...
Gyeongju contains most of the historic remains of Korea's 5000 year history. Gyeongju is located 370 kilometers southeast of Seoul, and is 1,323 square kilometers in size.
It has a population of 291,000 as of January 2001. This city belongs to Gyeongsangbuk-do administratively and is composed of 4 towns, 8 townships and 13 villages. The City Hall buildings are located at Nodong-d