METHODS
1 Methodological approach
: using a grounded theory approach
:constant comparison of data and use of theoretical sampling
2 Sample
:consisted of 44 managers in 15 small and medium firms in three industries
;building materials; transportation products
;and resin & plastics products
:small 7 / medium 8
:cost-based 6 / competition-based 5 / value-based 4
:CEOs or top executives 15
Mind
세계를 향한 자세와
최고의 경쟁력으로
글로벌 마켓을 개척.
새로운 도약 의지
창의적혁신
프로정신을 바탕으로
새로운 가치를 창출.
창조적사고, 변화 의지
인간존중
상호존중하고 유기적으로
협력. 사회적으로 책임을
다하는 배려의 마음가짐
고객지향
최고의 품질.서비스.
고
불굴의 도전
‘하면 된다’는 신념과 뜨거운
열정. 불가능을 가능케 하는
강인한 추진력
Glbal Mind
세계를 향한 자세와
최고의 경쟁력으로
글로벌 마켓을 개척.
새로운 도약 의지
창의적혁신
프로정신을 바탕으로
새로운 가치를 창출.
창조적사고, 변화 의지
인간존중
상호존중하고 유
Ⅰ-ⅱ Pulmuone
Pulmuone co., Ltd. is one of world’s leading providers of fresh, close-to-nature products with shelf lives of fewer than 15 days. It is one of handful of companies in the world that possess accurate, up-to-the-minute manufacturing capabilities. That allows them to integrate order-to-fulfillment processes with daily delivering activities, and to replenish the critical “fres
S : World’s best manufacturing company of desalination plant
W : Monopoly in domestic market Narrow overseas network
Paying royalty with core source techniques
Privatization of public enterprise : different organization
O : Potential market of growing markets in Middle East, Africa
T : Technical and capital strength of foreign corporations
Helping customers around