concept of The Face Shop is naturalism. It tried to reduce packing fees and stages of distribution channel.
② Natural and Luxurious Atmosphere of Shop
- Design of the shop is based on plainly white color, besides, the source of products such as rose, lotus, green-tea, and etc are arranged everywhere in the store. It can be applied most of the countries.
4) 4P Analysis
(1) Product
①
and Blogs
Alessi makes affirmative use of on-line materials to improve its awareness and intensify its image. Its website www.alessi.com features catalogue for each season, company history and info, bunches of witty video clips including interviews and on/off line store info. It also runs blog called VIEWON which provides updated introduction about their collections.
B2B models
Ale
The scene at Six D.O.G.S in Athens.
It’s hard to believe that only six or seven years ago, this shop-filled area — known by the somewhat unwieldy title of the “historic commercial triangle” — was a virtual wasteland for night life. Back then, after the bustling daytime crowds dispersed, the triangle went dark.
“In the center of Athens there was nothing, just these really c
1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s
Identification
Identification is equally relevant to
the formation of one’s identity
The core of an identity is the categorization of the self
People tend to identify themselves with someone with same sex
- The differences between other sex
- The similarities of things in the same sex
People imitate not one specific behaviors of a person but want to be or feel to be a person