Fashion Case>
1. With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? Why? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency?
GAP H&M Benetton Inditex
ROIC -0.15% 24.16% 11.20% 27.24%
Return on sales -0.06% 9.60% 7.05% 10.46%
COGS/sales 7
fashion altogether”.
IV. Studies on our customers, competitors, and collaborators
1. Customers: Analyses on the target customers
Segment Age Profession Characteristics
1 20-25 University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-savvy, using the Internet and other technological devices on regular bases.
- Becaus
fashion brand in Korea and to launch overseas branches in China, the United States and Europe.
b. Sales and Current Marketing Position
After its launching on November 2009, SPAO opened its first store in Myeong-dong, central Seoul, covering five floors and 333 square meters. Amid the customers’ tremendous interest, SPAO earned the total sales of two billion won in November. The sales for Dec
Quick Response (QR) system
& massive human resources
of 1,000 designers
Lack of advertisement,
physical stores mostly in
Gyunggi area
Customers’ increasing interest
in fast fashion
6 major fast fashion brands’
strong position in Korea
Short turnover rates
- fresh designs everyday
Various clothing providing
- outerwear, innerwear, accessories, shoes & bags
11st was proper to me more than G-market or Auction.
Most of all, It gave a 5% discount to me every month regardless of categories by register SK telecom membership point and gave some discount coupon related with SKT mobile program.
11st adapted OK cash-back system so I can settee some ratio of my total amount. I can get the OK cash-back point by just using SK telecom mobile so even if I fi