Bacchus-F by a differentiated strategy, focused on
making brand advertising.
1-2. History of The Bacchus's marketing campaign
As follows: three times of the Bacchus ads can be identified.
a. 60s-1976
'youth and vitality'
1964 Bacchus-D was produced
b. 1993-1997 (New Korean series)
"loose on the night of the day tired" -rendering the
image of healthy labor
Seriousness of Climate Change
Temperatures around the world have increased -> melting glaciers and rising sea levels
Change of habitats, wildlife, cultures, artifacts and the life of humans.
changes in ecosystem, rainfall, desertification. -> flood, drought, typhoons, yellow dust, heat wave
1. CEO
Hi My name is LEE HAN HO. I`m in charge of CEO in our company.
I`m gonna talk about what is a flea market.
Flea market is new concept of market. We planned our business for improvement of region`s image and revitalization. Our business is quite different with other common market. It is made by participation of people. So it is a very important role to create cultural image and impr
New concept of market
Improvement of region`s
image and revitalization
making sense of belonging
in community
Why we have to aim "Flea market"?
The participatory flea market is a suggestion
A chance to enrich the quality of life
New approach for understanding
and analyzing the urban culture
Create various added value
Creative Space
Easily accessible playi
4. Concept
By the slogan “me today now, me2day”, me2day stresses that they are a service which users could share about their simple, ordinary lifestyles rather than special events. They are trying to strengthen their position by advertising frequently, while Twitter isn’t dominating yet.
5. Campaign Summary
Last year, me2day conducted a campaign under the slogan of ‘Today’s i