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분야
ppt-The reason why we choose the Bacchus as our main subject
Body
1. The legend of the Bacchus, an immobile top (a start~2002)
1-1. The Bacchus marketing mix (4ps)
1-2. History of The Bacchus's marketing campaign
2. a crisis of the Bacchus (2002-2004)
3. recovering stage
The conclusion
- Presentation of 4Ps for future Bacchus
our main subject
The Bacchus case, which a top drink for 40 years have been lose its occupancy to the another strong competitors, the Vita500.
The legend of the Bacchus, an immobile top (a start~2002)
1-1. The Bacchus marketing mix (4ps)
1) product
The Bacchus can sustain its share long enough, because it has been approved by people as an good flavor and healthy drink(vitamin B1, B2, B3, B6, taurine)
2) Price
A low price is one of the strongest competitive power of the Bacchus.
3) Place
Creation of the DSC(Dong-A Sales Circle) of the Dong-A company. It offered various services priory to pharmacies in real field after contracting specially that made the company earn certain amount of money.
4) Promotion
Depending on the age, the Bacchus marketing strategy has changed.
-1960 strategy such as "MOUTH TO MOUTH MARKET"
-1963 the Bacchus-D started total marketing as a massive
production, massive advertisement, and massive sale.
-1991 the Bacchus-F by a differentiated strategy, focused on
making brand advertising.
1-2. History of The Bacchus's marketing campaign
As follows: three times of the Bacchus ads can be identified.
a. 60s-1976
'youth and vitality'
1964 Bacchus-D was produced
b. 1993-1997 (New Korean series)
"loose on the night of the day tired" -rendering the
image of healthy labor
http://blog.naver.com/dongppal (네이버 블러그)
http://www.bacchusd.com(박카스 홈페이지)
http://www.vita500.com/index.asp 비타오백 홈페이지
http://www.fnnews.com/view?ra=Sent0901m_View&corp=fnnews&arcid=0921579287&cDateYear=2009&cDateMonth=02&cDateDay=25(파이낸셜 뉴스)
http://www.seri.org/bt/btIndex.html?btno=107&mnno=1995&no=30623
(펀경영연구소 블로그)
http://www.seri.org/bt/btIndex.html?btno=25&mnno=428&no=8179
(김진혁의 유통이야기 블로그)
