of each concept. As a result, the team concluded that ‘nutrition drink’ is the most feasible in both product development and commercialization. After sales forecasting and financial analysis, the team found out that development of nutrition drink is expected to bring more market share (6.8% more) to the company, while fitting for the company’s past aggressive investment in its cash flow.
I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea
1. The accountants’ estimates in Exhibit 2 use the “most likely” sales projection in Exhibit 1 for each year. Is this appropriate? Explain.
In Exhibit 1, there are three probability of annual sales; 1,350,000lbs whose probability is 0.1, 1,650,000lbs whose probability is 0.6 and 2,250,000lbs whose probability is 0.3. Among three cases, the accountants use 1,650,000lbs, which is the “mo
products sales in 2010 have been increased by 20~103% compared to that of 2009. These data prove how people’s interest on diet is incredible.
It is not an exaggeration to state that people put tremendous weight on their appearances nowadays. In particular, Koreans show extreme concern about their weight. ‘Well Being’ has been a trend which has shown explosive growth during the past deca
product manufacturing facilities, sales and marketing strategy to brand features and further ensure the products consumers in view of differentiation.
O5——W3:To use more effective ways to reduce the procurement costs and finally cause the decrease of the financial cost.
O6——W4:Diversify marketing and promotion methods, and keep consistent with consumers and social cu