N세대가 뭔가요?
77년부터 97년 사이에 태어난 세대로 디지털 기술과 함께
성장해서 디지털기기를 능숙하게 다룰 줄 아는 디지털 문명
세대를 말한다.
N세대 "넌 무슨종족이냐!"
자기억제가 아닌 자기개방의 가치관을 가진다.
풍요한 생활환경을 배경
자신이 좋아하고 싫어하는 것을 분명
food나 값비싼 레스토랑의 매식 대신 가정에서 만든 슬로푸드(slow food)를 선호한다. 대표적으로 주목을 받고있는 웰빙식품으로는 야채가 담긴 샐러드 팩, 과일을 직접 갈아 만든 과일주스, 호밀빵 샌드위치 등이 있다.
2)입을거리
웰빙족들은 먹거리뿐만 아니라 몸에 직접 닿는 속옷에서부터 아웃터까
food price.
- Office worker : Less sensitive at price, Sensitive at convenience & facilitation. →Give best at interior.
- Substitute places (Library, Starbucks, Caffe Bene etc) → Prepare many special events and services.
Lifestyle segmentation
-University students : Lead the trend → Pay careful attention at interior design, drinks, bread, etc.
-Students and office workers : Needs
food hygiene as they are core systems in confectionery companies.
1) Audit from AIB (American Institute Bakery)
Orion has gotten audit from AIB(American Institute Bakery) since 1995. Currently, Orion is the only company that takes this audit in Korea. The audit which is done once in a year, is about personal hygiene and safety of machines as well as overall hygiene of factories. Orion is s
1. Geographic Characteristics
Name
- The Socialist Republic of Vietnam
Capital
- Ha Noi
Climate
- subtropical(Northern), tropical(Southern)
Environment
- From May to January, there are season
typhoons that occur deluge
2. Health Status
1) Facilities
▶ Expanding city-centered hospitals and private medical institution
→ give medical services of high quali