GLOBAL'S TOP-DOWN APPROACH
도시의 넘치는 관광의 유산은 세계를 통해서 세계화 경제 추세의 결과와 같이 종종 설명되곤 한다. 법의 의하면, 관광을 개발하는 쪽으로 도시를 추진하는 4가지 요소가 있다: 긴 제조업의 변화, 새로운 경제활동 혹은 높은 실업률의 필요한 요구 창조, 산업 성장과 같이 관광성장
Q1. solution.
There were many appliance companies that approached the global market with the standardization strategy of product. But they were force to withdraw immediately.
To make a sucess in world market for appliance companies, they should reflect people's various life style in products. But globalization through standardization of product never satisfy those of success factor.
The
Definition of Global Marketing
Marketing?
the process associated with promoting for sale goods or services
integrated process through which companies create value for customers
Global?
Global
Marketing
A company’s integrated approach to create customer value in a global scale
Alignment with Strategy
Should haveit’s own goal
The goal should be aligned
Before I cover the topic, I want to ask a question for everyone here.
What is international political economy?
Does anyone has any opinion?
There are a lot of definitions on this study, but personally, I think international political economy is a field studying how international politic and economy are closely linked beyond national barriers in the era of globalization.
More specifically, yo
uses habitually coffee is the best country to export coffee mix.
5) An approach method of topic
In this report, topic access method is American market as target market and explain strength and weakness of coffee mix. Also, for successful globalization of coffee mix, we are going to discuss about market analysis, strategy of entry, SWOT analysis, strategy of targeting and marketing.