소개글
[마케팅] Whirlpool(윌풀) 세계화(영문)에 대한 자료입니다.
목차
Q1. solution.
Q2. What seem to be the key success factors in the appliance business?
Q3. Are Whirlpool's difficulties with its global strategy due to internal
factors or to external factors beyond its control?
Q4. To what extent does Whirlpool's experience suggest that
globalization is not a good idea in the appliance business? Explain fully.
본문내용
Q1. solution.
There were many appliance companies that approached the global market with the standardization strategy of product. But they were force to withdraw immediately.
To make a sucess in world market for appliance companies, they should reflect people's various life style in products. But globalization through standardization of product never satisfy those of success factor.
Therefore they should admit the difference amongst regions and they should make out the globalization through the diversity of products and strategies.
Q2. What seem to be the key success factors in the appliance business?