Ⅰ. Executive Summary
SonZzang, a traditional hanbok manufacturer and retailer, is launching a sub-brand, LEESLE. There has been the market for hanbok mostly with the customers in their middle age. However, LEESLE has found that younger people’s interests in hanbok were getting larger. A couple of big traditional hanbok brands have also seen this opportunity and started new businesses tar
[Target Audience and Comm. Objective]
Channel: Online shopping mall
Target Audience: Women in 20s~early 30s who are SNS users
(5,082,069 * 89% = 4,523,041)
Pull strategy
Persona
Gender: women
Age: 20~34
Lifestyle
Heavily using SNS,
Enjoying sharing experience
Open to various kinds of beauty
Shopping online at least once a week
Communication Objecti
1.POLITICS
Swiss Federation
Switzerland became a federation in 1848.
It is divided into 26 cantons.
The cantons are divided into Communes.
Both have their own administrative authorities.
CH: Confederation Helvetica
Executive Branch: Federal Council
Switzerland's government, has seven members.
Each year, a different member becomes Federal President.
1. Introduction
요즘 사회에서는 물건, 가전 제품, 가구 등을 구입 할 때 기능성 뿐 만 아니라 그 제품의 디자인 이 제품의 구매욕구와 구매로 이어져 이익창출을 하는 데에 지대한 영향을 미치고 있다.현대 사회의 디자인은 그 외관을 꾸미는 것 만을 의미하는 것이 아니라 구매자의 life style과 취향,생활