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![[경영] 생활한복 `리슬(LEESLE)` 마케팅 전략(영문)-3](http://images.happyhaksul.com/thumb/879/878378-0003.gif)
![[경영] 생활한복 `리슬(LEESLE)` 마케팅 전략(영문)-4](http://images.happyhaksul.com/thumb/879/878378-0004.gif)
![[경영] 생활한복 `리슬(LEESLE)` 마케팅 전략(영문)-5](http://images.happyhaksul.com/thumb/879/878378-0005.gif)
![[경영] 생활한복 `리슬(LEESLE)` 마케팅 전략(영문)-6](http://images.happyhaksul.com/thumb/879/878378-0006.gif)
![[경영] 생활한복 `리슬(LEESLE)` 마케팅 전략(영문)-7](http://images.happyhaksul.com/thumb/879/878378-0007.gif)
![[경영] 생활한복 `리슬(LEESLE)` 마케팅 전략(영문)-8](http://images.happyhaksul.com/thumb/879/878378-0008.gif)
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![[경영] 생활한복 `리슬(LEESLE)` 마케팅 전략(영문)-12](http://images.happyhaksul.com/thumb/879/878378-0012.gif)
![[경영] 생활한복 `리슬(LEESLE)` 마케팅 전략(영문)-13](http://images.happyhaksul.com/thumb/879/878378-0013.gif)
![[경영] 생활한복 `리슬(LEESLE)` 마케팅 전략(영문)-14](http://images.happyhaksul.com/thumb/879/878378-0014.gif)
![[경영] 생활한복 `리슬(LEESLE)` 마케팅 전략(영문)-15](http://images.happyhaksul.com/thumb/879/878378-0015.gif)
분야
pptxSTP
Objectives
Communication Strategy
Channel: Online shopping mall
Target Audience: Women in 20s~early 30s who are SNS users
(5,082,069 * 89% = 4,523,041)
Pull strategy
Persona
Gender: women
Age: 20~34
Lifestyle
Heavily using SNS,
Enjoying sharing experience
Open to various kinds of beauty
Shopping online at least once a week
Communication Objective
- Clothing : Hi-involvement product
- Achieving 20% awareness of LEESLE brand among the target audience within 6 months. (4,523,041 * 20% = 904,608)
[Communication Message]
New Wave from Your DNA
