Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
of growth rate (annually) they have been actively investing in education and technology to maintain their growth. These efforts have been successfully going on and this is crucial for china’s future development as well. In addition, China is continuously catching up the United States’ economy which is a current hegemonic leader. In political sense, since beginning of an open economy, China ha
However, the TINA (There Is No Alternative) conclusion stems from a fundamentally defective understanding of the forces driving globalization and a distortion of history to fit the theory. Free trade was often imposed on weak countries, and rich countries did not choose free trade for more than brief periods.
They argued that there is only one way to survive the historic tidal force that
INTRODUCTION
Nowadays, and more than ever with this financial crisis that does not seem to end and create more and more losses every day, it is very crucial for companies to settle a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times. A company has to have a strategy in order to be able to focus on the main points of the compan
of the financial structure' and 'the innovation of business management system'.
Having successfully opened up a new market of apparel discount outlet, E-Land acquired NewCore Co. Ltd. (in 2003) to make a new take-off. Especially, E-Land has invested to the establishment of Knowledge Management System (aka KMS) including 'the employment of ERP system'.
2.2 Vision and Strategy
The E-Land Grou