Card = mere platinum and purpose of every card is the same!
Every card is unique and can tell about one’s identity?
Mask the absence of reality/produce images for each cards (became signs)
Credit card company : replaced reality with floating images hyperreal
In the Past, choosing residence was a rational choice(location, transportation, school districts)
Recently, BRAND has bec
2. Russian customs and characteristics
1.Greeting
Shake of the hand gripping tight in placeof a formal greetings.
Usually people close to each other a hug than a handshake.
2.Nominal
conscious of status or identity, so they prefer to be called as the title of the job or position
3.Dining etiquette
Russian people regard lunch as the most important eating of a day and Ru
(Mark 11:15).
Also, he taught “Is it not written. My house shall be called of all nations the house of prayer? But ye have made it a den of thieves” (Mark 11:17).
Ⅰ. Appearance of distorted protestant ethic named mammonism.
Ⅱ. Embrace materialistically distorted religious aspect.
Ⅲ. Union of the idea with Koreans’ unique characteristic known as group identity.
of mass-customization marginal revenue is high
4. Determining Cost, Volume, and Profit relationships
Its production cost is relatively low and in starting stage can not expect large volume of sales. Cost for promotion and place is expected to be high at first time.
5. Setting Price
It is recommended for Alessi to keep Skim pricing strategy since it satisfies many of favorable cond
of consumption is great but does not last Financially un-challenged enjoys travelling Spends a lot of money
Influence on other
Consumers Very active WOM Active WOM Tell close relatives
We can see that our core customers who are the 20s and 30s are interested in adventure and prefer going places with a friend or their lovers. We can also see that the 20s and 30s enjoy very active leisure activi