분야
pptx2.Relation to capitalism
3.Relation to postmodernism
4.Real-life examples
.5.Credit cards
6.Hyundai Card example
7.Apartment: now a Culduct
8.Raemian: Culduct of PRIDE
9.Raemian (cont’d)
10.Inevitable?
11.If not…
Every card is unique and can tell about one’s identity?
Mask the absence of reality/produce images for each cards (became signs)
Credit card company : replaced reality with floating images hyperreal
In the Past, choosing residence was a rational choice(location, transportation, school districts)
Recently, BRAND has become an important standard
Baudrillard 『Society of Consumption』 : consumption goes beyond use value
Elegance of life
來: place of outlook
美: place of beauty
安: place of comfort
Catchphrase: “OOO lives in Raemian,”
“Raemian, your second name”
ONLY IMAGES of upper class lifestyle is left
