1. Introduction
As the computer technology like internet has been developing, many medical images and data related in medical is being applied to medical service for a diverse range of service such as diagnosis, management and treatment. A format of medical information and the standardization of the process of exchange are needed to control to enormous amount of information and exchange it.
and no franchises to guarantee the quality. Also Starbucks has diverse distribution channels. For example, it supplies goods to United Airline. Finally, in terms of promotion, Starbucks’ promotion is based on its image. It also puts emphasis on indirect advertisement like PPL and the effect of spreading by word of mouth.
Above and beyond these features, there are Starbucks’ distinguishing ma
3) Message strategies
Like mentioned before, the advertisement is focused on the premium chocolate series introduced by Ms. Green. The only female character in M&M’s, Ms. Green introduces new premium product to the customers and appeals its sexy image and implicitly tells the customer that this product is for hot women. According to the Rossiter & Percy grid, M&M products can be placed in the
and externally 'official' sponsor which means Coca-Cola has a long history of sports marketing relationships. It encourages the players and spectators to participate in sports events and enjoy it. These are good opportunities for the company to upgrade its brand awareness, promote new products, and foster its brandimage. It has a synergy effect.
So, using the sports game, the Coca-Cola worked
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