product and sells different product suited for each market. Especially Nokia shows strength in emerging market like China. For example, Nokia priced its lowest-end phone at just $45, however customers do not even recognize it as a low-price mobile phone manufacturer. Instead, most customers view it as a firm which produces advanced phones.
Nokia also tries to keep a good brand image in develope
image even better. In Korea, however, it has been hard to find that kind of exhibition so far.
The Design Interviews
The "Design Interviews" are provided by the Alessi Museum. They carried out with some of the designers with whom Alessi has collaborated. Interviews with the renowned designers let people communicate with the designers through the story of their own experience while the company
image. We have got high priced cost but very high-valued products, so we position high-value image to our customer. Later, we will upgrade our products, and it will attract more customers and make people notice our brand mark.
(2) Competitive Analysis
Harry and David was established as organic company early in 1900 and it has 125 stores in USA. This company grasped the appropriate trend of the
image.
We segmented customers into three groups of kids, parents and kidults, and we believe Oxford should target the last one to increase its brand image and sales. New products should focus on larger and more mature-themed products to focus sales on this segment.
Also, While Oxford Toy has great price, and need to have its position as good quality with affordable price, its products should
◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to