ofKorean Wave
In short, the Korean wave means South Korean popular culture in other countries, especially in Asian countries came more and more popular. "Korean Wave" is a phenomenon that is manufactured by the South Korean culture industry. Such as film-, TV drama- and other media industries, they not only do well economically but also improve the image of South Korean. Therefore, the gover
of McDonald's dropped to the extent of lowering the price of their general products.
In order to follow up with the nation-wide well-being trend, McDonald's Korea introduced a new menu called 'Fresh Plus' in 2004. The purpose of this new menu is to improve the company's junk food image underlying the customer's perception. 5 months have past since the product was first introduced in Korea. Th
image.
2.clean campaign
As people are more concerned about their welfare, the fast food industry has been shrunken typically from 2002. For example, the number of restaurants of two major competitors 롯데리아&맥도날드 in Korea was dropped from 850 in 2004 to 725 in 2008, from 351 in 2004 to 232 in 2008 each. Not only this external environment, the fast food industry itself was b
of functional footwear are rising, and the rates of repeat sales are also increasing, which means functional footwear market has a bright prospect. According to Korean Footwear Industries Association, functional footwear market has kept over 40% growth annually and accounted for 10% of all footwear market at 2009. With this tendency, many experts are expecting that functional footwear market size
Koreans. Hallyu is conceived as the first example ofKorean culture being accepted by its neighboring countries. Especially, Hallyu has enhanced the pride ofKoreans domestically, and has changed the image ofKorea internationally.
Domestically, 1990s were when Hallyu began to be popular among Asian countries. At that time, Korea was suffering from the economic crisis, which is usually referred