to prefer healthy organic food to fast foods. Due to this negative effect, the sales of McDonald's dropped tothe extent of lowering the price oftheir general products.
In order to follow up with the nation-wide well-being trend, McDonald's Korea introduced a new menu called 'FreshPlus' in 2004. The purpose of this new menu isto improve the company's junk food image underlying the customer
is goddess of beautiful hair. They seek beauty in the healthy hair and chic and confident women's image.
[2] Current Market Analysis
< Kerasys’ SWOT>
Strength : Kerasys has a brand awareness. Almost people might have heard about Kerasys and also familiar with this brand. This can be the strength when Kerasys reach out to consumers. Their greatest strengths is fragrance. Many people t
of coffee beans quality, high-price coffee made in a country like Colombia is imported more than a country like Vietnam.
2) Domestic coffee shop brands.
A thing thatis remarkable with growth of brewed coffee market is increase ofthe number of coffee shop. In scale of sales, there are global coffee brands such as Starbucks and Coffee-beans in top. But we cannot ignore growth of domestic coff
and clean image emphasizes. We will deliver breakfast, brunch and lunch at home, workplace, school. Additionally, a planned week worth of meals will be delivered for people who don't want to eat the same things everyday. Customers don't have to make an order everyday because they can choose a planned week worth of meals.
ⅱ Dr. Slim's Idea History
Recently, in Korean obesity increases is g
the first open branch, they have lost popularity.
2) From Fast Food to Slow Food: Well-being Trend
With the industrialization and modernization, once fast food was indispensable and many restaurants offering fast food and takeout services opened all over the world including Korea. Since that time, people had started to seek for food which is immediately available regardless of its ingredi