of their lack of social confidence, they have high interests in their appearance and are sensitive about other people’s estimation.
- They could take self-confidence by managing their looks actively
- They are influenced by metrosexual or Mr.Beauty syndromes.
2 26-33 New employees - Period of being employed
- As beginners who start to earn income in society, they have powerful spending abil
income layer crowding area is. And in these people demands the many valence local resident and in base the low income layer child study room, has the experience which operates adult objective educational program etc. But, like this tradition atrophies with system of the self-support enterprise together and in activity territory of the wool group to the case where the program of past is joined tog
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boomers (35-64). Aggregate spending on entertainment is concentrated in the middle-agegroups, whose income is peaking at the same time leisure may be relatively scarc
of the firm tries to talk with the employees and have meals together; their relationship with the head is very close. However, regarding merged companies, there is not much interaction among companies.
SAJO group's current president Jinwoo Joo is a direct and referent (charismatic) leader. When he decides something to push forward, he gives direction without hesitation, and takes care of all the
age. This is why SPAO has chosen Korean idol groups Girls Generation and Super Junior to target the customers in the teens and the twenties, and Korean public actor An Sung-Gi for the forties and fifties.
c. Differentiation
SPAO has defined four core values to differentiate its products and satisfy the customers’ increasing interest and needs of fast fashion clothes. The first is pattern. Dif