1. The accountants’ estimates in Exhibit 2 use the “most likely” sales projection in Exhibit 1 for each year. Is this appropriate? Explain.
In Exhibit 1, there are three probability of annual sales; 1,350,000lbs whose probability is 0.1, 1,650,000lbs whose probability is 0.6 and 2,250,000lbs whose probability is 0.3. Among three cases, the accountants use 1,650,000lbs, which is the “mo
keepinmindin order to success seems to be how well they have constructed the brand image in consumers’ minds. As mentioned before, in terms of conspicuous consumption, the main reason for purchasing luxurious goods is to indirectly show off their wealth and notify that they are somewhat different from other ordinary people. Like Chanel or Louis Vuitton, luxurious brands usually have their ow
practical matter in the process of decision-making
Standards of form budgeting about Fire and Information
department is vague
See this year's performance of projects
Whether to extend or to collapse
Objective decision is difficult and the basis of the budget is
weak.
Random budgeting possible
Personal values of decision makers
Undermines the rationality and feasibility
And we also judged these examples by some standards. (We refered to DDB Needham's.)
1. Is it distinctive from other ad? - If client wants to keep their messages in target audience's mind, it's necessary to make ads distinctively. Because, as we know, numerous ads are coming out, So it should keep people focused in various ways.
2. Is it useful or meaningful for target audience? - We can se
in Korea.
Various events : To be recognized by 20 to 30’s of young women, they sell their products in the night club. In addition, they try to make voluntary participants in various events. For instance, party festival; they supply lots of prize with money for participation every year. After events, they made their image "Stylish "in young generation's mind.