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[신문방송학] 신문과 잡지 속 좋은광고와 나쁜광고 사례 조사(영문)에 대한 자료입니다.
목차
Good vs Bad ad analysis (newspaper & magazine)
Ⅰ. Good ad - Canon ad in 동아일보
Ⅱ. Bad ad - Lotte duty free shop
Ⅲ. Conclusion
본문내용
And we also judged these examples by some standards. (We refered to DDB Needham's.)
1. Is it distinctive from other ad? - If client wants to keep their messages in target audience's mind, it's necessary to make ads distinctively. Because, as we know, numerous ads are coming out, So it should keep people focused in various ways.
2. Is it useful or meaningful for target audience? - We can see some advertisements just show us useless images, not relevant information or benefits. It needs effective and persuasive messages to make people take action.
3. Can it impact on people in a new way? - Creative ad can change people's way of thinking that could bring positive effect, and make people take action.
Here are some examples.
Ⅰ. Good ad - Canon ad in 동아일보