The reason for choosing Smoothie King as our marketing case
30 May 08, on the Mae-kyung news paper, we could read the successful story about Smoothie KingKorea. There are about 600 stores around the world(33 in Korea) and smoothie kingkorea has 3 stores in top 10 revenue stores, include the No. 1(the Myung-dong store). The Korea firm, CEO Kim, Sung-Wan, imported the brand from America in 20
Ⅱ. What is Smoothie King?
스티브 쿠노가 건강을 위해 여러 과일의 효능을 이용, 개발해 먹던 식사대용식으로 시작, 이 음료에 스무디라는 이름붙이고 1973년 설립
현재 스무디는 보통명사로 사전에 등재
2000년 이후 미국에서 연간 1조원 매출
전 세계 600여 개 매장
Ⅲ. Smoothie King In Korea
진출 현황
20
Drinking culture in KoreaKoreans, like their neighbours across the water in Japan, like a drink and a good time. The Japanese consume 70 litres of beer per person compared with 40 litres per capita in South Korea. Drinking has always enabled Koreans to cut loose from the rather stiff constraints of their hierarchical Confucian culture and a few drinks and a singalong are a big part of modern Ko
Korean fast food market scale is about one point 3 trillion won. Experts evaluate Korean market is mature stage, because Korean appetite became westernized, Hamburger already have replaced Korean traditional meal with unprecedented growth rate. Major five companies which take the lead in Korean Fast-food market are Lotteria, McDonald’s, KFC, Popeye’s, and Burger King. Among these, Lotteria an
Sainsbury’s Globalization: Discount Retailer in Korea
런던 근교를 차를 타고 지나가던 Sainsbury’s사의 CEO, Justin King의 눈에 낯선 이름의 간판이 들어왔다. 바로 ‘Home Plus’. 한국에 진출하였던 경쟁업체 Tesco의 한국 합작 파트너인 삼성이 기존에 사용하였던 ‘홈플러스’라는 Brand Name이 모회사의 본거지인 영국