![[마케팅사례조사] Smoothie King Korea\`s Success Stroy-1](http://images.happyhaksul.com/thumb/362/361092-0001.gif)
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![[마케팅사례조사] Smoothie King Korea\`s Success Stroy-3](http://images.happyhaksul.com/thumb/362/361092-0003.gif)
![[마케팅사례조사] Smoothie King Korea\`s Success Stroy-4](http://images.happyhaksul.com/thumb/362/361092-0004.gif)
![[마케팅사례조사] Smoothie King Korea\`s Success Stroy-5](http://images.happyhaksul.com/thumb/362/361092-0005.gif)
![[마케팅사례조사] Smoothie King Korea\`s Success Stroy-6](http://images.happyhaksul.com/thumb/362/361092-0006.gif)
![[마케팅사례조사] Smoothie King Korea\`s Success Stroy-7](http://images.happyhaksul.com/thumb/362/361092-0007.gif)
![[마케팅사례조사] Smoothie King Korea\`s Success Stroy-8](http://images.happyhaksul.com/thumb/362/361092-0008.gif)
![[마케팅사례조사] Smoothie King Korea\`s Success Stroy-9](http://images.happyhaksul.com/thumb/362/361092-0009.gif)
![[마케팅사례조사] Smoothie King Korea\`s Success Stroy-10](http://images.happyhaksul.com/thumb/362/361092-0010.gif)
분야
hwpOur Research Plan
What is the Smoothie King?
The Marketing efforts
Conclusion.
Smoothie king`s success in Korea is clear.
Recommendation after team examination.
1. 스무디 킹 인지도 및 매장 이용도
2. 스무디 킹을 알게 된 경로
3. 스무디 킹 이용 빈도
4. 스무디 킹을 찾는 가장 큰 이유는?
5. 보통 누구와 함께 이용하십니까?
6. 인핸서(기능 강화 첨가제)의 이용 여부
7. 인핸서 이용 시, 구매 빈도
8. 이용해 본 인핸서의 종류는?
30 May 08, on the Mae-kyung news paper, we could read the successful story about Smoothie King Korea. There are about 600 stores around the world(33 in Korea) and smoothie king korea has 3 stores in top 10 revenue stores, include the No. 1(the Myung-dong store). The Korea firm, CEO Kim, Sung-Wan, imported the brand from America in 2003. However after 5 years later, with the success in Korea, reversely it is ready to start business in Florida, America. They are through with the documents and 200-300 stores are planned to be made in California. We thought it's relatively new case and seemed be very interesting. So we desided what is the key point in marketing strategy in Smoothie King Korea.
Lee sung woo, head of the Il san smoothie store, points out the keyword for the success of smoothie king is 3W. 3W stands for “women”,” well-being”, and “with” as in a married couple could raise the business together. Lee also said that dealing with the women customers is a blessed thing. He said that women`s price sensitivity was lower than men. Also running the store mainly at daytime was a merit. Currently the visitors of IL san smoothie store are mainly women and couples rating 70%, 20% respectively. The other 10% is just there for weekends.
Our Research Plan
1) First, we contacted the main office to ask an interview with the person of marketing team. However, they wanted to keep it confidential and refused our asking.
2) Secondly, we wanted to survey to find out what was the key point to succeed the Smoothie King in Korea. After we made our questionnaire, we contacted the Myung-dong store to be allowed survey in that store. However, the clerk also said similar reply that it need to be allowed from main office and there was no history from the similar previous asking and yes.
3) Instead surveying the customers in the store, we did it to the Han-yang University students. Because the main target in such drinking market is the twenties, so we thought the sample group can represent the customer's needs and thinking.
