Literature review
1. Situation analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and environmental issues, which establishes the firm's strategy and several functional
classical antiquity, as setting standards for taste which the classicists seeks to emulate.
Originally Classicism was professed for humanism, equality, liberty, etc.
Later it was studied deductively. So the art of classicism typically seeks to be formal and restrained.
Neoclassicism
Neoclassicism -the name given to quite distinct movements literature that draw upon Western classical a
role in production and selling goods on a reasonable price as Korean fashion cluster. However, the competitive advantage of Dongdaemoon market is weakened by the sever change of fashion distribution system. Therefore, it suggests that we should consider Dongdaemoon fashion market as a brand and provide effective policies to support the Dongdaemoon market with academic and practice-based experts.
literature reviews.
4 P’s
http://www.netmba.com/marketing/mix/
Marketing SWOT
http://www.netmba.com/strategy/swot/
4. Discussion about Marketing Plan.
Internal Environment
Netmarble’s organization structure is like following chart. Under the CEO and executive groups, Each department has each other deferent tasks