Korean idol groups Girls Generation and Super Junior to target the customers in the teens and the twenties, and Korean public actor An Sung-Gi for the forties and fifties.
c. Differentiation
SPAO has defined four core values to differentiate its products and satisfy the customers’ increasing interest and needs of fast fashion clothes. The first is pattern. Different from other fast fashion br
Korean market in 1986. As the entry mode, licensing was used. Doosan Corporation, the licensee of Polo Ralph Lauren, has been distributing Polo Ralph Lauren’s products through 175 stores for the past 12 years.
The Company considers South Korea as one of its key markets because the sales amount of Korea is estimated at 4% of the whole and is the second largest amount in Asia.
Therefore, the g
Korea Wave &Fashion Tourism
Myeonggdong
Dongdaemun
Korea wave style
Korea, in style
Direction of Fashion Tourism development
Where you get this information about clothing brand
Overpriced&unkind
¬ smooth communication
style, recently people spend more time on cooking a nutritious meal with organic materials.
3) Broad Social Network: Self-independence (super broad and superficial relationship)
Along with development of online tools such as twitter, facebook and blog, it became much easier to meet new people online and to make them friends. However, the relationships based on these online tools are norm
Korean popularity, price competitiveness, peer)
1) Criteria
Goal : Improving their brand loyalty
Two main approaches for customer service
Personalized approach
Standardized approach
2)Suggestions
Providing service that exceeds customer expectation level
Reinforce personalized service
Internet based personalized service
Ex- ASOS : Answer any question in 24 and have