structure
of consumption based
on expected needs
-Customer-Consumer
differentiation approach
-Promotions on special occasions
Customer-Consumer Differentiation
“Attract Customers, Not Consumers”
Schools: Affiliations through
1)Event Sponsorship
2)Spend-Only School Point Card Contract
Family Units: Family Discounts, Gifts, Gift Vouchers
based UNIQLO, Spain-based Zara and Sweden-based H&M. Moreover, the fact that these competitors’ brand stores are mainly clustered around Myeong-dong is a major threat to SPAO.
B. Customer Analysis
a. Segmentation
SPAO divides its customers to geographic and demographic segmentation. Geographic segmentation divides the market into different regional units such as customers in Seoul, Il-san
1. Corporate Profile
SAS Institute
SAS Institute is a Cary, North Carolina- based developer of analytics software. It owns the largest market share for advanced analytics and is one of the world's largest private software companies. SAS (pronounced "sass") develops and markets its software (also called SAS), which helps companies gather, store, access, analyze and report on corporate data to a
based on its SPA (Specialty store retailer of Private label Apparel) business model, which spans product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First
plans of each selected company).
And then, we are going to analysis Financial statement such as Common-size and Comparative analysis. Also we will analysis Firm performance measure, it will include market-based firm performance measures, accounting-based measures, leverage measures, liquidity measures.
At last, we will make our recommendation for investors rely on our analysis.