KT is 2nd largest mobile service provider in Korea and mother company of KTH.
If we take advantage of KT’s market share we can pull lots of users to Paran.com
Installing Paran application in initial menu of Smart Phones is a simple and effective way to promote Paran.
For example, Optimus Q installed Naver search bar as an initial setting, like this KT can install Paran ap
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
1. Company Overview
① Start the Business
As society developed, the economic level of public is much higher than past, so the cultural life becomes more important. But at the moment, cultural facilities are fairly short in number. Especially the cultural facilities that people in their 20s enjoy are mainly focused in only merrymaking place. We change this mind and encourage fresh and sound cul
Site 구축전략
▶ Imperial Site 구축 전략
Target층에 Appeal할 수 있는 세련되고,새로운 감각의 Web Site 구축
경쟁사와 차별화 된 가치, 편의, 흥미를 제공하는 Web Site 구축
▶ Imperial Site URL 전략
Imperial을 강력하게 인지시킬 수 있는 URL 확보 필요
Imperial.co.kr
가장 좋은 URL이지만, 패션업체가 선점한 URL -
총체적 웰빙 (holistic wellbeing)에 대한 관심 증가
웰빙은 physical health, mental heath, beauty의 3가지 컨셉으로 구성되며 소비자들은 자신의 몸과 환경에 대해 건강에 영향을 미치는 총체적인 요소로서 접근하기 시작함
미국인들의 77%, 유럽인들의 72%가 1년 전보다 최근에 건강에 대해 더 많은 관심을 가지게