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분야
pptx1.Broadband and wired and wireless Internet communication portal site launched by KT Hitel
2.Current status of Paran: Wired(PC) web market share
3.Current Marketing strategy of KTH
4.Current status of Paran: mobile-web market share
5.To make profit
6.Solution: Pull users to Paran.com
Promotion
7.Lack of representative contents
8.Solution: Develop Paran’s Strength : Biz-SNS
Summary
If we take advantage of KT’s market share we can pull lots of users to Paran.com
Installing Paran application in initial menu of Smart Phones is a simple and effective way to promote Paran.
For example, Optimus Q installed Naver search bar as an initial setting, like this KT can install Paran application in initial on their smart phones.
But,
Even after pulling users to Paran.com, all those fancy promotions are no use if Paran.com does not have any competitiveness to retain users
Now what?
Paran.com have to develop their own unique strength
Lack of representative contents
Current services of Paran, like news, blog, shopping etc. are also provided by other competitors as well
So differentiated services are needed for Paran.com
Paran.com needs representative contents to attract and maintain users.
e.g.
Naver knowledge-in
Daum Agora
Nate(Cyworld) Minihompy
