1 Introduction: Amazon.com
Amazon.com is a company founded in 1994, US. The name is from the world’s biggest river. Its logo represents a bent arrow from A to Z, which implies its will to deliver every product in alphabet to its customers. The bent arrow also represents customer’s satisfaction. Amazon.com began its Internet retail store service in 1995. At first, it only dealt with books, f
satisfaction on consumers and Jinro will be loved as 'People's industry'.
In order to collect and reflect the consumer's suggestion, Jinro is making various researches through on-line and off-line which will give an idea of current trends. Jinro's customer oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analys
◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to
1. Intoduction of Lottemart
By August 2002, super centers recorded sales volume of about
11trillion dollars in the distribution industry and gained
predominance over other stores in the same field. Of all of the
distribution companies, “BIG 3” large retailers like E-mart,
Lottemart, and Homeplus has formed distribution market.
Among these, the Margnet of Lotte'subsidiary start
② Recommended Books for Age
This service offers users recommended books not only the library web-site also at a board on first floor. It is for infants, children, teenagers and adult.
Many parents use this service to give their children books for education. Moreover when we visited 1st floor, we saw an old man who watching board about that service. It makes we assurance about service's effe