3.1. Government efforts : Yearly issuance of 'Pinkbook', a health communication guide
This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, on
IV. Problems of Commercialized Churches in South Koreaof Today
We get confused whether the megachurches are religious institutions or enterprises. They justify their wealth by insisting that they use the money for missionary work and growth ofcommunity. Their excuse sounds like that huge money is necessarily needed for missionary work. However, there are many poor missionaries who are work
of the Korean people. And the final value provided by SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality mat
of the five-day work policy
-‘Quality before quantity’, ‘Leisure and distribution before income and development’
-Rural areas are offering the place for citizens to experience the relaxation and recuperation.
Purpose of study
Browsing the good cases
Comparing the Korea agriculture
tourism to other’s
Understanding of problems
▶ Find the solution
propose the supp
of baseball club marketing
프로야구의 공식기록은 흑자이나 사실은 적자이다. 그 이유를 알아보겠다.
■ A form ofKorea baseball club
우리나라의 구단은 대기업 중심의 구조로 이루어져 있다. 기업의 입장에서는 홍보비용으로 책정하여 이미지 제고 효과를 노린다. 우리나라의 10대 기업 중 6개 기업이 프로